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Illustration: an overlooked and affordable secret to product success? https://static1.squarespace.com/static/5e29e880d557181cdd91b598/t/5e2e19af9f135230a9925944/1580079550349/humanising_digital_products.jpg Blog - Illustration: an overlooked and affordable secret to product success? https://static1.squarespace.com/static/5e29e880d557181cdd91b598/t/5e45be3bcdcae34f3c07a4e5/1581629038055/2c08cbc4-4b3d-4621-ac4c-a70483006932_hot-chip_running.gif Blog - Illustration: an overlooked and affordable secret to product success? Partway through the Monzo onboarding process there must be a lull of a couple of days while the user is sent their new bank card. To avoid users losing interest, Monzo takes that opportunity to build excitement with an emotion-filled animated mascot. https://static1.squarespace.com/static/5e29e880d557181cdd91b598/t/5e45bea0e03fd3048a5dd078/1581629098605/3a62bb53-d054-44e3-92bb-1df36e9a0db4_pasted20image200.png Blog - Illustration: an overlooked and affordable secret to product success? TunnelBear has made a potentially boring product memorable with its comedy bear https://static1.squarespace.com/static/5e29e880d557181cdd91b598/t/5e45bf048dbb3c1366633690/1581629193288/cafe14d7-1eca-49ce-ab92-f3eb3b610042_pasted20image200.png Blog - Illustration: an overlooked and affordable secret to product success? 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