Brand update and marketing website design for StoryStream

StoryStream’s own design team were working flat out on the UI of the product itself, and they needed a creative designer to help them improve their brand and website.

They wanted to create a striking visual identity that was an evolution of their existing brand, and communicated the four pillars of their platform – Curate, Manage, Distribute and Insights – all of which are underpinned by their own AI system – Aura.

Aura and each of the four pillars have their own symbol and colour scheme, that can work individually or work together to describe how StoryStream’s platform takes user-generated content and enables companies to turn it into valuable marketing material.

The website needed to clearly show screenshots of the platform interface, whilst remaining visually engaging and memorable, which was achieved by weaving the brightly coloured graphics throughout the site.

What did the client think?

“We worked with Megan on a recent redesign project and from day one her work was incredible. Megan showed amazing attention to detail while quickly understanding our brand and positioning before getting underway with her designs. From day one our work was seamless and Megan really integrated to become a full member of the team in a very short space of time. As a result of our work together our brand and our marketing will be in a really strong position for this year and beyond. Highly recommended and hopefully we’ll work together again in the future.”

– Neil Darling, Senior Manager, Marketing & Commercial Operations at StoryStream