eBrace are a Chinese Orthodontic appliance manufacturer who are hoping to break into the european market. They were in need of brand refresh to help them appeal to a european audience, of both patients and orthodontists. For consistency they needed to keep their original logo, but were open to having it simplified. I worked with the client to help them explore what the new brand needed to achieve and who it needed to speak to. The result; a fresh new feel that embraces the idea of positive change. eBrace loved their new look, which we then rolled out across a new web design and marketing materials.